Consumer Quiz combines the latest online survey technology with professional market research techniques and analyses to provide statistically relevant, demographically balanced and market representative consumer insight to our customers. Although our research focus at Consumer Quiz is centered on AAU (attitudes, awareness, and usage) and concept testing, Consumer Quiz can perform virtually any type of survey-based market research. Typically, testing will fall into one of the following categories:

Attitudes, Awareness, Usage (AAU)
Investigates consumer behavior and attitude towards specific products and/or entire categories (Attitudes – what do they think about brand? product? category? Awareness – are they aware of specific brands? Usage – how frequently do they use the product? in what situation and in what way?

Concept Testing
Testing a variety of new product ideas to determine which have the greatest appeal.

Copy Testing
Study consumer reaction to specific words or phrases in an advertising message.

Package Testing
Study consumer reaction to different design elements: graphics, color schemes, “fit” with product concept, perceived ease of use.

Market Segmentation Studies
Breaks consumers into clusters based on attitudes, usage, product benefits, etc.

Names Research
Study names for new products while investigating appeal and
perceived fit.

Price Sensitivity
Test different price points with target market.