
Benefits of Consumer Quiz include the ability to:
- Talk directly to consumers
- Target specific consumer groups based
on
- Demographics
- Category Usage
- Geography
- Other relevant variables
- Receive rapid turnaround
- Customize surveys to meet individual customer
needs
- Access direct consumer feedback through
verbatim responses
- Receive formal reports highlighting results
in a clear easy to understand format
- Rely on system administered by trained
market research professionals
- Tap into a proprietary database of consumers,
which can be screened for targeted and balanced surveys
- Incorporate photography and images for
concept testing
- Do multi-phase surveys to identify/reach small target populations
- Rotate questions within surveys to eliminate
“position bias”
- Administer surveys in multiple languages
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